Just a quick post to followup on the April Fools post update that I did yesterday. While in general I find the day to be a distraction more than anything else (I'm sure many of us spent more time filtering pranks than doing much else yesterday) it is one of those days that has an 'opportunity cost' associated with it.
'Opportunity Cost' is a term I learned in my university Accounting subject and has to do with missed opportunities of not taking a certain action. When you have a choice between doing two things you forgo the benefits of the option you didn't choose (I'm sure my accountant readers will give us a better definition of it).
The Opportunity Cost of not participating in a day like April Fools day on your blog can be significant. I just checked Technorati again this morning and the volume of blogs linking to my prank yesterday bumped up considerably over night. While there were a few link ups yesterday as the prank happened the real benefit (and opportunity cost) revolves around the April Fools Summary Posts that many bloggers write around the blogosphere. These posts that sum up the jokes that people did are done in their hundreds (if not thousands) and the link juice that they provide can't be underestimated when it comes to SEO.
April Fools Day is just one of many web events that a blogger has the choice to participate in (or to ignore) - there are many hundreds of them out there - almost every holiday and most real world events have some sort of opportunity associated with them for bloggers. For a little more on some of this check out Seasonal Traffic and How to Capture it for Your Blog.
Note: a blogger can't participate in every web event - it would take over their blogs. I guess the lesson is to be aware of the opportunities and to choose to participate in those that relate most strongly to your blog.
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